Ep 516: How To Acquire New Customers When You Can’t Advertise, Sarah Todd
From navigating advertising and payment processing challenges to the power of kindness in business, and the bittersweet experience of selling business.
In this episode, Jordan West and Sarah Todd, former Co-owner of 420 Science, a cannabis-related company that saw remarkable growth before ultimately exiting the industry in 2022. They discuss the challenges of advertising cannabis-related products online, navigating payment processing issues, and the significance of kindness as a strategy in business negotiations and problem-solving. They delve into the importance of celebrating victories as entrepreneurs, the benefits of implementing the EOS system in businesses, and the impact of mind-opening experiences.
Listen and learn in this episode!
Key takeaways from this episode:
The value of celebrating personal and professional victories as entrepreneurs, and the importance of managing stress in business.
The benefits and challenges of implementing the EOS system in businesses, and the resistance to change within organizations.
The positive impact of using a business coach, especially for those implementing EOS, and the benefits of seeking external guidance.
The challenges of navigating regulations and marketing in the cannabis industry, and the contrast with alcohol regulations.
The role of kindness in business negotiations and problem-solving, and the value of focusing on positive outcomes in business activities.
The significance of good design, modern aesthetics, exceptional customer service, and product curation in the ecommerce industry.
Recommended Podcast/Audiobook:
Dan Sullivan: https://www.audible.com/author/Dan-Sullivan/B003ZFP2L4
Recommended Apps/Tools:
Zendesk: https://www.zendesk.com
Sendlane: https://www.sendlane.com/
EOS System: https://www.eosworldwide.com/eos-model
Today’s Guest:
Sarah Todd, the former co-owner of 420 Science, a company with nearly 20 years of experience in the cannabis industry. Sarah has a wealth of knowledge in navigating the challenges of advertising cannabis-related products online, as well as managing payment processing issues. Throughout the episode, Sarah shares valuable insights into the cannabis industry, including the difficulties surrounding marketing and the lessons learned from scaling a business in a competitive and highly regulated environment. Her expertise extends to areas of business negotiation, problem-solving, and the importance of design and exceptional customer service in ecommerce.
Connect and learn more about Sarah:
LinkedIn: https://www.linkedin.com/in/sarah-todd-7759892/
Email: sarah@phoenixmade.com
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
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