Ep 518: Is M and A Dead For Ecommerce Brands? With Ben Leonard, Quit Stalling and Build Your Brand
Let's explore the future of direct-to-consumer (DTC) businesses, expressing optimism and stressing the significance of building a brand rather than just selling products online.
In this episode, Jordan West and Ben Leonard, Author of Quit Stalling and Build Your Brand delves into the difference between businesses with strong customer experience and those without, emphasizing the value of building an ecommerce brand over just an ecommerce business. They weigh in on the economic situation, offering optimistic viewpoints and discussing potential opportunities in the M&A market.
Listen and learn in this episode!
Key takeaways from this episode:
The threat of Amazon creating knockoff versions of products, leading to the downfall of original businesses, and the difficulty of competing with Amazon.
The significance of distinguishing between vanity metrics and real KPIs for business scalability, and the need to educate clients to build lasting relationships and success.
Building a sustainable business with a loyal customer base for long-term success and business sustainability, and finding potential opportunities in the M&A market.
The economic situation and potential growth in 2024, the challenges faced by agencies during tough times, and the importance of persistence and focusing on future growth.
The negative experiences with agencies, the importance of collaboration and communication between clients and agencies, and the evolving nature of E-commerce mergers and acquisitions.
The challenges and successes in the E-commerce industry, particularly related to mergers and acquisitions, with a focus on not just financial aspects but also the value of brand and nimble business strategies.
Recommended Book:
Quit Stalling and Build Your Brand: www.quitstallingbook.com/jordan
Today’s Guest:
Ben Leonard, Author of Quit Stalling and Build Your Brand, is a UK-based entrepreneur who made the switch from the oil industry to e-commerce in 2016. After starting and selling a successful fitness brand, he co-founded a strategic advisory firm for e-commerce business owners with his accountant. With a background in mergers and acquisitions, Ben now helps others in the e-commerce industry navigate their own business ventures. Based in northeast Scotland, Ben continues to be a leader in the e-commerce world.
Connect and learn more about Ben:
LinkedIn: https://www.linkedin.com/in/benjleonard/
Website: https://quitstallingbook.com/jordan
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Motion App- they bridge the gap between media buyers and creative teams with fast, visual reporting for your Meta, TikTok, and YouTube ads.
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Learn more here: Motion App
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We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
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