Ep 536: Why Every Product Should Have A Guarantee or A Warrantee with Mike Kaufman, ProTuff Products
Explore strategies for implementing warranties, the value of back-end products, and the importance of good customer service.
In this episode, Jordan West and Mike Kaufman, Owner of ProTuff Products uncover the secrets behind scaling a successful brand in the competitive world of online retail. Mike shares his valuable insights on the power of warranties and guarantees in driving customer satisfaction and business growth. From extreme warranty offerings and product development strategies to the importance of efficient customer service and building trust. They also discuss the nuances of Amazon's terms of service and the potential gray areas related to the warranty registration process.
Listen and learn in this episode!
Key takeaways from this episode:
Saying "yes" to customer requests and being liberal with warranties can have a positive impact on customer loyalty and business growth.
Developing and offering back-end products can provide Amazon sellers with opportunities for premium pricing and enhanced customer loyalty.
Automating claims processes can lead to a more efficient customer experience and contribute to building and maintaining trust.
Offering believable but extreme warranty or guarantee terms can lead to positive customer experiences
Flexibility in registration processes, incentivizing early registration, and not imposing strict time limits can positively impact customer retention.
Recommended Tools/App:
Manychat: https://manychat.com/
Recommended Podcast/Audiobook:
Brand Fortress HQ Podcast: https://podcast.brandfortresshq.com/
Today’s Guest:
Mike Kaufman, Brand Owner of ProTuff Products is an experienced figure in e-commerce with nearly 30 years of knowledge in the industry. Mike has a wealth of expertise in Amazon-centric strategies, having made the transition to Amazon approximately 12 years ago after originally starting out with AOL and working with an MLM company. He is an expert in the implementation and benefits of offering comprehensive warranty and guarantee programs to drive customer satisfaction, business growth, and product success.
Connect and learn more about Mike and ProTuff Products:
LinkedIn: https://www.linkedin.com/in/protuffproducts/
Website: https://www.protuffproducts.com/
Amazon ProTuff Products: https://www.amazon.com/stores/ProTuffProducts/ProTuffProducts/page/4135DC12-0CA1-428C-BD7B-1E504C405290
Brand Fortress HQ: https://brandfortresshq.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
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